Policies

Individual product descriptions are claims of the manufacturer and/or distributor and are not guaranteed accurate. Prices are subject to change without notice. Mistakenly posted prices and/or options on the website do not obligate us to honor those incorrect prices and/or options. We reserve the right to refuse to sell to anyone for any reason.
 

Privacy Policy

By using this website, you consent to this Privacy Policy for Steel Horses. Protecting your private information is our priority, and we are committed to safeguarding your privacy online. This Privacy Policy explains what personal information we may collect about you through our website, when we collect it, how we may use it, who we may disclose it to, and is intended to help you understand the terms and conditions surrounding the collection and use of your data.
 

Personal Information

Our primary goal in collecting your personal information is to enable us to personalize your interactions and experiences with our website.
We may collect information that identifies, relates to, describes, references, is capable of being associated with, or could reasonably be linked, directly or indirectly, to you ("Personal Information"). Our website has collected the following categories of Personal Information within the last twelve (12) months:
Categories of Personal Information
Types of Personal Information Collected

1. Identifiers
   Name, telephone number, postal address, e-mail address, social security number, date of birth, account name, IP address, or other information you voluntarily provide to initiate a purchase transaction or to opt in to receiving future communications from us.
2. Personal information that identifies, relates to, describes, or is capable of being associated with, a particular individual, including, but not limited to, his or her name, signature, social security number, physical characteristics or description, address, telephone number, passport number, driver's license or state identification card number, insurance policy number, education, employment, employment history, bank account number, credit card number, debit card number, or any other financial information.
   Name, address, telephone number, physical address, zip code, email address, company name, credit card number, income, or other financial information you may provide to obtain a quote or complete a purchase transaction.
3. Commercial information
   Housing information, products or services purchased, and purchasing and consuming histories or tendencies.
4. Internet or other similar network activity
   Type and version of browser, service provider, device identification information, any search engine or other referring site you may have used to locate our website, and information regarding your interaction with the website, application, or advertisements.
5. Geolocation data
   Signals from your device that allow us to determine your location, with reasonable precision.
6. Professional or employment-related information
   Occupation, name of employer, employment status, employment history, or business email address.
7. Inferences drawn from other Personal Information
   Information regarding your interaction with the website, application, or advertisements; browsing history.

 

How We Collect Your Personal Information

We collect Personal Information that you voluntarily give or has been given through some other direct contact from you. When you access our website, we may also passively or automatically collect additional Personal Information and non-personally identifiable data regarding the means you use to access our website and the content you view when you use our website, for example, via cookies on our website.
 

Quote Requests

If you request a unit price quote, you may be asked to provide Personal Information such as your name, address, telephone number, zip code, email address and other transactional information related to the desired unit purchase. Your Personal Information may be used to contact you with the requested quote or to request additional information. While not required, you may voluntarily provide financial information so that a determination can be made regarding units that meet the parameters of your requested unit quote or your pre-qualification for financing, if interested.
 

Surveys and Contests

From time to time, this website may offer contests or request information from you via surveys to conduct research about your opinion of current services or of potential new services that may be offered. Participation in these surveys or contests is completely voluntary, and you are not obligated to disclose the Personal Information requested such as your name, email address, mailing address, or demographic information (i.e., age, zip code). If you elect to participate in a contest, the contact information provided will only be used to notify the winners and award prizes. Survey information will only be used for purposes of monitoring or improving the use and satisfaction of this website.
 

Log Files

We use IP addresses to analyze trends, administer the site, track users’ movements, and gather broad demographic and geographic information for aggregate use. IP addresses are only linked to Personal Information if you submit a form requesting additional information.
 

Monthly Payment Calculations

If you use the digital retailing tool to calculate your estimated monthly payment, you are not required to provide Personal Information unless you decide to contact Steel Horses to obtain additional information about the unit you are interested in. If you decide to contact Steel Horses, you will be asked to provide your name, email address, shipping address and phone number. Your Personal Information will be used to contact you regarding your inquiry.
 

Use of Personal Information

We may use or disclose the Personal Information we collect for the following business purposes:

• To fulfill contracts, respond to inquiries, and for legitimate business interests.
• To share data with trusted partners for analysis, support, deliveries, and marketing.
• To operate our website and deliver requested products/services.
• To share lead data with original equipment manufacturers for analysis.
• To create, maintain, customize, and secure your account.
• To inform you of other products or services.
• To conduct surveys and research.
• To assist in locating a dealer.
• To respond to inquiries and for future marketing.
• To diagnose server issues, administer the website, and personalize user experiences.
• To gather navigational information for customized content and advertising.
• To respond to law enforcement requests and comply with legal requirements.

 

Use of Cookies

Our website uses "cookies" to personalize your online experience. A cookie is a text file placed on your hard disk by a web server. Cookies cannot run programs or deliver viruses to your computer. They are uniquely assigned to you and can only be read by the web server that issued the cookie.
Cookies help detect if your device has accessed a service before. We use cookies to enhance your visit and enable functions like identifying previously viewed units.
 

Who We Share Your Personal Information With

• We do not sell, rent, or lease our customer lists to third parties.
• We may share your Personal Information with:
  • Our affiliates.
  • Service providers who assist in delivering our services, such as payment processors.
  • Other third parties who help us run our business, like marketing agencies and data aggregators.
  • Third parties approved by you, including social media sites you link your account to or third-party payment providers.
• In the past twelve months, we have disclosed the following categories of Personal Information for business purposes:
  • Identifiers.
  • Personal information that identifies, relates to, describes, or can be associated with an individual.
  • Commercial information.
  • Internet or other similar network activity.
  • Geolocation data.
  • Professional or employment-related information.
  • Inferences drawn from other Personal Information.
• We will disclose your Personal Information without notice if required by law or in good faith belief that such action is necessary to:
  • Comply with legal processes.
  • Protect and defend the rights or property of our company.
  • Act under exigent circumstances to protect the personal safety of users or the public.

Data Retention

We retain Personal Information we collect from you for the period of time that is necessary to fulfill the purposes outlined in this Privacy Policy (for example, to provide you with a service you have requested or to comply with applicable legal, tax or accounting requirements), unless a longer retention period is required or permitted by law.
 

Access to Third Party Websites:

• Our website may contain links to other sites. We are not responsible for their privacy practices. We encourage users to read the privacy statements of every website that collects personally identifiable information. This privacy statement applies solely to information collected by our website1.

Security:

• We take precautions to protect your information. Sensitive information submitted via our website is protected both online and offline. We do not collect sensitive Personal Information in online forms you may voluntarily complete. The computers and servers where we store Personal Information are kept in a secure environment2.

Accessing this Website:

• Our website is hosted on servers in the United States. Your connection will be through and to servers located in the United States. Any Personal Information you provide during your visit will be processed and maintained on our web servers and other internal systems located within the United States. By using this website, you consent to the collection and use of your anonymous data, Personal Information, and/or form submissions for analytics and/or advertising purposes3.

Updates to this Privacy Policy:

• We reserve the right to change and update this Privacy Policy. Changes will be made when appropriate and in a timely manner. We encourage you to review our Privacy Policy periodically to ensure you are aware of any changes. Your continued use of our website following an update to the Privacy Policy indicates your agreement to the same4.